A New Look for a Historic Chicago Hotel’s Website
September 12, 2017 8:57am
The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.
The new responsive website includes:
The Blackstone’s fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel’s brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.
Powering this modern in design and its merchandising capabilities is HEBS Digital’s award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel’s Marriott booking engine.
Take a look at The Blackstone’s new website, and click here to view more cutting-edge websites built and designed by HEBS Digital.
smart personalization engine
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
Part of Hotel360 Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital’s direct online channel strategy and digital marketing expertise.
HEBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly’s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
Is Your Hotel Booking Engine Destroying Your Profitability?
Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background
From Dreaming to Booking Part V: The Experiencing Phase How to Capitalize on the Experiencing Phase of the Travel Planning Journey
NextGuest Technologies and HEBS Digital Names Peter Seidenberg as its Chief Executive Officer
Sage Hospitality Appoints Pierre-Louis Giacotto as General Manager of The Blackstone
From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey
Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey
Amazon's Influence on Online Travel Agencies
Mobile-First Index Is Approaching – How Can You Prepare?
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey
From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
Your Top 10 Digital Marketing New Year's Resolutions
Mariana Safer of HEBS Digital to Be Honored at HSMAI's 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
Please login or register to post a comment.